Reaching Millennials

Too many congregations are weighted with mostly older adults. The Millennials, born between 1980 to 2000, are our largest generation, surpassing even the Baby-Boomers, who were born between 1946 and 1964. According to Pew Research, there are 72.1 million Millennials.

Those of us who are older may have concluded that Millennials, on the whole, don’t want to get married. But 80% either are married or want to be. And Millennials who have children are like most parents, they want what’s best for their children.

Churches can focus on reaching Millennials by focusing on ministries for children. One example, Vacation Bible School has been a prime way of reaching children and their families. With VBS there’s usually a focus on those who are not a part of your congregation.

The church website is another. Does your website put its primary focus on members, or does it focus on those who are not members and their children? Can parents easily register their children for VBS or Sunday School? These are considerations every congregation should consider.

If you need help in reaching Millennials, I’m available for consultation. Feel free to contact me. My goal is to help churches, and I will waive any fees for the next three churches who contact me.

Ashton C. Smith, Certified Church Consultant

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